Which of the following best describes a Key Performance Indicator (KPI)?

A Key Performance Indicator (KPI) is fundamentally a quantifiable measure of performance that organizations use to evaluate the success in achieving specific objectives. These metrics provide concrete data that can be analyzed over time to track performance trends, make informed decisions, and align activities with broader strategic goals.

For example, in real estate consulting, KPIs could include metrics like occupancy rates, average lease duration, or return on investment (ROI). These indicators help stakeholders assess how well the firm is performing in various aspects of its operations and strategy execution.

In contrast, qualitative measures and subjective evaluations do not provide the same level of concrete data necessary to evaluate performance objectively. While assessments of team morale and customer satisfaction are important in their own right, they do not fit the specific definition of a KPI, which emphasizes quantitative data and measurable outcomes.