What strategic decision does Sonder face regarding its market presence?

The strategic decision Sonder faces regarding its market presence involves evaluating opportunities for expansion into new regions, such as Singapore or other Asian markets. This choice represents a proactive approach to growing its portfolio and leveraging the demand for alternative accommodation options in emerging markets.

Expanding to Asian markets like Singapore can offer significant advantages due to the region's growing tourism industry, increasing business travel, and a favorable regulatory environment for new hospitality models. This expansion could diversify Sonder's existing market footprint and enhance profitability by tapping into new customer segments and revenue streams.

Investing more in European markets or focusing solely on the North America region might limit growth potential. While continued investment in these established areas can be beneficial, it may not capitalize on the opportunities that are present in the burgeoning Asian market. Withdrawing from the Asian markets, on the other hand, would undermine potential growth and market share in an area that is on the rise and likely to become a strategic hub for travel and accommodation. Thus, pursuing expansion into Singapore or other parts of Asia offers the best strategic direction for Sonder's growth and market optimization.