What demographic is the new senior living model in Spain targeting?

The new senior living model in Spain is specifically targeting independent seniors who desire to live in a community setting. This demographic is shifting towards a preference for environments that encourage social interaction, activities, and a sense of belonging, which align with the increasing trend of seniors wanting to maintain their autonomy while also benefiting from community support. Such models emphasize the quality of life, engagement in communal activities, and living arrangements that promote independence while still providing access to amenities and services that cater to their needs.

Tapping into the desire for community living allows these senior residences to foster a vibrant social environment, combating loneliness and providing opportunities for seniors to connect with peers. This approach reflects a broader trend in senior living where the focus is on promoting a fulfilling lifestyle rather than merely providing care, which is more aligned with the needs of independent seniors.

In contrast, models targeting assisted living seniors or low-income retirees tend to focus more on healthcare and affordability, respectively, while international tourists are looking for short-term accommodations, which does not align with the permanent community living focus of this model. Thus, the emphasis on community living for independent seniors distinctly separates this new model from more traditional options available in senior housing.