What aspect does the NPS measure regarding residents?

The NPS, or Net Promoter Score, primarily measures the likelihood of residents recommending a brand or service, which encapsulates their satisfaction and loyalty. This metric is crucial as it provides insights into residents’ perceptions of the property and their overall experience. A high NPS indicates that residents are not only satisfied but also willing to advocate for the brand, which can significantly impact future tenant acquisition, branding, and overall property success.

The focus on recommendation likelihood aligns with the goal of identifying loyal residents who might contribute positively to the community and the property’s reputation. Unlike assessments of financial impacts, market competitiveness, or occupancy rates, NPS directly reflects residents' feelings about their living experience, making it a valuable tool for property managers to gauge satisfaction and identify areas for improvement.